Marlee Matlin Demonstrates the Advocacy Power of a Tweet

Marlee Matlin may be an Academy Award-winning actress, but she’s also well-known as an advocate for the disabled.

Matlin spends most of her recent Media Beat interview discussing Billion Words March, her ongoing campaign to crowdsource the closed captioning process for digital video. In order to promote the initiative, she also posted on HuffPo last week about her ongoing attempts to improve the practice for the benefit of the 30 million Americans (and millions more abroad) who are deaf or hard of hearing.

We’re most interested in the part of the conversation concerning a certain PR issue that Matlin helped create for Netflix with a single tweet back in 2009. It starts at 0:32:

The tweet in question after the jump.

Her publicist wasn’t sure what to make of the overwhelming response at first, but the subsequent success of Matlin’s message provides us with yet another reminder of social’s value when it comes to kick-starting advocacy campaigns–and turning them viral.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.