Marketwatch Reporter: Execs Words Can Save or Kill Story
In an ideal world, every client you work with would charm the media, delivering those succinct sound-bites that both help them and the reporter, whether it be a puff piece or investigative probe.
However, this is not always the case. That’s why they hire us, right? Talking Biz News recently spoke with Marketwatch‘s Herb Greenberg about a variety of topics, one of which being how he gets companies to talk when in sticky situations. He says:
Still, it really does behoove a company to talk and sometimes, depending on the intensity of the story, I’ll give them a week or longer to respond.
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