Marketplace Wins the Sweepstakes as This Week’s Top Gaining Facebook App by Monthly Active Users

Sweepstakes never get old. The top Facebook app on this week’s AppData list of gainers by monthly active users (MAU) has more than doubled its already-substantial userbase by offering a giveaway of items like the new Google Nexus smartphone and the Nintendo Wii.

In our reckoning, that makes Marketplace, at number one, a bigger winner than any of its users that get lucky:

Top Gainers This Week
Name MAU Gain↓ Gain, %
1. icon Marketplace 7,955,387 +4,425,145 +55.62
2. icon Static FBML 18,612,620 +4,150,931 +22.30
3. icon Birthday Cards 49,135,859 +3,304,530 +6.73
4. icon FarmVille 79,331,014 +2,653,765 +3.35
5. icon Calendario de Amigos 9,864,730 +2,216,219 +22.47
6. icon Zoo World 19,499,210 +1,490,899 +7.65
7. icon Which Celeb Do You Look Most Like ? 1,603,189 +1,244,080 +77.60
8. icon Incontra gente 1,323,692 +1,164,630 +87.98
9. icon Photos I Love! 2,769,597 +935,305 +33.77
10. icon Facts about friends 913,983 +913,821 +99.98
11. icon My City Life 1,633,798 +835,234 +51.12
12. icon 6 waves Gaming Network 903,498 +754,810 +83.54
13. icon MindJolt Games 17,149,554 +695,479 +4.06
14. icon Yearbook 6,049,041 +688,002 +11.37
15. icon Friends Exposed 15,255,305 +663,046 +4.35
16. icon Demande à tes Amis 635,674 +574,506 +90.38
17. icon Facebook for iPhone 26,851,685 +553,594 +2.06
18. icon PetVille 18,682,529 +548,893 +2.94
19. icon Friend Quiz 11,124,995 +535,702 +4.82
20. icon Texas HoldEm Poker 25,833,621 +527,263 +2.04

Of course, it’s a bit odd that Marketplace has to find ways to market itself, since the app by Oodle is one of the few Facebook appears to list by default, as its in-house classifieds section.

Number two, Static FBML, has appeared consistently as one of the top growers, probably because it counts users who interact with Pages modified with the customizing app. And number three, Birthday Cards, is the RockYou card-sending app that had previously held the top spot on this list for weeks.

We spend some time talking about the second rise of FarmVille over on Inside Social Games, but suffice it to say that the Zynga game may not be done taking over the world yet. Below it is Calendario de Amigos, which might briefly fool you into thinking it’s one of the biggest foreign-language apps. It is, by measuring MAU, but by our measurements only three percent of its users come back on a daily basis.

Finally, we’ll point out Which Celeb Do You Look Most Like?, a simple quiz created by a high-schooler — not as an example of an app with staying power (it’s not) but as evidence of what might well be a hidden craving for a good celebrity-focused app on Facebook.