Marketing to the Marketers

At the Conference Board’s senior-level marketing roundtable today, where the room at the Barclay’s hotel was filled with execs who determine the budgets that eventually find their way to the ads that pay a lot of the salaries of those of us in the media. Most surprising was to hear how these folks — who spend billions to get people to buy their companies’ stuff and keep those companies afloat — still all these years after marketing became a “discipline” are being asked to justify their existence.