Chelsea Tops Barclays Premier League (In Terms Of Facebook Monetization)
Chelsea may be a distant third behind Manchester United on the Barclays Premier League table, but when it comes to the ability to monetize its Facebook page, the English soccer club topped rankings by Marketing Metrix, with Manchester United relegated to the middle of the pack.
Chelsea may be a distant third behind Manchester United on the Barclays Premier League table, but when it comes to the ability to monetize its Facebook page, the English soccer club topped rankings by Marketing Metrix, with Manchester United relegated to the middle of the pack.
Marketing Metrix explained the methodology it used to rank the Premier League clubs:
To establish how well clubs are monetizing their pages, Marketing Metrix has subjectively studied two key areas:
- How easily one can navigate from a club’s Facebook page to making a purchase from the club.
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