Marketing: First Facebook App Ad Network and Link Exchange Launch
Well, we knew someone was going to give it a try. It looks like Scott Rafer, founder of Feedster, MyBlogLog, and Mashery, and David Cancel, co-founder of Compete.com, have teamed up to launch the first buy-sell ad marketplace for inventory on Facebook apps. They’re calling it Lookery, and they’re already selling and plan on launching next week.
In one sense, a gutsy call by Rafer and Cancel. Facebook should extend access to their ad platform to application developers soon, but even if they don’t block third parties it will be hard to compete.
That
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