Where Are Marketers Planning to Spend Their Holiday Budgets? [Infographic]
With the holiday season approaching, marketers are gearing up to spend most of their digital budgets on Facebook.
As the holiday season approaches, marketers are gearing up for their campaigns. Just like the pumpkin spice must flow, so must the marketing dollars. A new infographic from Offerpop makes a few predictions about 2014 holiday marketing trends.
Holiday spending usually accounts for more than $600 billion in marketing dollars, but this year the total is expected to be eight percent higher. The primary goal for more than 60 percent of marketers surveyed is to drive sales and expand brand reach.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in