Mark Zuckerberg Wants Facebook to ‘Bring the World Closer Together’

The social network introduced a suite of tools for group admins at its Facebook Communities Summit

Facebook CEO Mark Zuckerberg speaking at an event earlier this year. Getty Images

Facebook co-founder and CEO Mark Zuckerberg used the social network’s first-ever Facebook Communities Summit in Chicago to reveal the social network’s new mission—“bring the world closer together”—as well as new tools for group administrators to help them do just that.

Vice president of engineering Kang-Xing Jin described the new tools for admins to manage and grow their groups in a Newsroom post:

  • Group Insights: Group admins have told us consistently that having a better understanding of what’s going on in their groups would help them make decisions on how to best support their members. Now, with Group Insights, they’ll be able to see real-time metrics around growth, engagement and membership, such as the number of posts and times that members are most engaged.

  • Membership request filtering: We also hear from admins that admitting new members is one of the most time-consuming things they do. So, we added a way for them to sort and filter membership requests on common categories like gender and location, and then accept or decline all at once.
  • Removed member clean-up: To help keep their communities safe from bad actors, group admins can now remove a person and the content they’ve created within the group—including posts, comments and other people added to the group—in one step.
  • Scheduled posts: Group admins and moderators can create and conveniently schedule posts on a specific day and time.
  • Group-to-group linking: We’re beginning to test group-to-group linking, which allows group admins to recommend similar or related groups to their members. This is just the beginning of ways that we’re helping bring communities and sub-communities closer together.

And Zuckerberg explained the shift to “bring the world closer together” in a Facebook post (embedded below). Highlights follow:

For the past decade, we’ve focused on making the world more open and connected. We’re not done yet, and we will continue working to give people a voice and help people connect. But even as we make progress, our society is still divided. So now I believe we have a responsibility to do even more. It’s not enough to simply connect the world; we must also work to bring the world closer together.

We need to give people a voice to get a diversity of opinions out there, but we also need to build enough common ground so that we can all make progress together. We need to stay connected with people we already know and care about, but we also need to meet new people with new perspectives. We need support from family and friends, but we also need to build communities to support us, as well.

The full mission statement is: “Give people the power to build community and bring the world closer together.” This reflects that we will not accomplish this mission ourselves, but by empowering people around the world to build communities and bring people together.

This isn’t going to happen top-down. Change starts local, when enough of us feel a sense of purpose and support in our own lives that we can start caring about broader issues, too.

Communities give us that sense that we are part of something greater than ourselves, that we are not alone and that we have something better ahead to work for.

This is our challenge. We have to build a world where every single person has a sense of purpose and community. That’s how we’ll bring the world closer together. David Cohen is editor of Adweek's Social Pro Daily.