Tips for Reaching the Selective Ultra-High-Net-Worth Market

Opinion: What may make one consumer ecstatic may not even resonate with another

In a now very digital society, marketers have adapted to reach consumers where they are—on their phones, tablets, computers and any number of devices with internet access.

While a mastery of online marketing is absolutely essential to brand success, providing an engaging offline experience is becoming increasingly important, particularly for those who operate in the luxury space.

The ability to seamlessly blend both offline and online marketing strategies to create a high-value customer experience builds a deeper relationship with ultra-high-net-worth individuals who are looking more than ever for brands they can trust.

Preferences for the luxury audience

Luxury is not so easily defined in a world where consumer desires have become notoriously fickle and brand halos shine brightly or tarnish in a nanosecond.

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