Mark Penn's Firm Drops Pakistani Account
Politico reports that Burson-Marsteller and Penn, Schoen, Berland & Associates, the market research consultancy of B-M CEO Mark Penn, has resigned the account of a two year client, the Pakistan People’s Party, which is the ruling party of Pakistan.
Writes Eamon Javers, “the details of the Pakistan contract provide a rare and revealing look at the techniques Penn’s firm promised a foreign government to use to legally influence American public opinion and official policy.”
Techniques outlined by Javors, according to contract terms with the Department of Justice’s Foreign Agent Registration Office, include Burson plans to interview, “100 American political journalists and business elites in Washington, DC and New York, as well as elites in the United Kingdom, the European Union and Pakistani expatriates living in the United States.”
Additional techniques included “‘an internal brainstorming session,'” authoring ‘white papers’ by experts and academics, and drafting and seeking placement of op-ed pieces in newspapers.
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