Polish Brothers Laughing All the Way to iTunes

TheWrap’s Steve Pond had a great look yesterday at the phenomenal success of For Lovers Only, the latest (black and white) feature film offering from brothers Michael and Mark Polish.

If Pond’s figures are correct, the siblings have cleared in the neighborhood of $200,000 for their latest effort, thanks to a SAG experimental no-budget shoot and the movie’s VOD popularity. So forget about all that Harry Potter advance ticket sales and Transformers 3 box office mumbo jumbo; the real summer box office scoop involves an unheralded indie featuring Canadian born actress Stana Katic (pictured):

The film came from a script that Mark wrote more than a decade ago, about an American photographer who runs into an old flame while on assignment in Paris. Inspired by the French New Wave and the likes of Richard Lester’s A Hard Day’s Night, it follows the rekindled lovers around France in a series of quiet vignettes that gradually reveal more about the complications in their lives.

Instead of interviews, the Polish brothers relied on Twitter, Facebook, and Tumblr to spread the word about the film. Mark even put together a poster featuring Twitter raves rather than standard critic pull-quotes.