Mark Goodrich to Lead Digital Efforts at PCWorld, Macworld

The digital-media strategies of PCWorld and Macworld will be riding on Goodrich: Mark Goodrich, former vice president of product development and strategy at Reuters Media.

Goodrich will be responsible for strategic planning and management of business, product, and audience development, as well as electronic commerce, online design, and technology, reporting to president and CEO Mike Kisseberth.

At Thomson Reuters, he oversaw strategic product, marketing, sales, and audience development for Reuters consumer media business in the Americas. Goodrich has also worked with BusinessWeek (now Bloomberg Businessweek), The Deal, and The New York Times.

Kisseberth said:

Mark brings a wealth of digital media experience and business results to us. His expertise will help propel us in new digital and mobile directions.

Goodrich added:

I look forward to applying my mass-media learnings and accomplishments at PCWorld and Macworld, two of the best known technology media brands.