Mark Ford Stepping Down as Time Inc. CRO

Brad Elders takes over as CRO.

Mark Ford is stepping down as Time Inc.’s executive vp and chief revenue officer. He will assume a new role as executive vp, senior strategic sales advisor, reporting to CEO Rich Battista.

Brad Elders, most recently president of digital sales, will succeed Ford as executive vp, CRO.

“Mark Ford has had an illustrious 32 year career at Time Inc. with a track record of driving revenue and innovation for some of our biggest brand,” said Battista, in a statement. “His relationships in the business are unparalleled, and his understanding of the marketplace was a driving force behind the company’s recent sales transformation and new go-to-market strategy.”

In related news, Mark Ellis, president and COO, sales and marketing, is leaving Time Inc.