PR Vet Mario Ruiz Joins Business Insider

He started this week as senior vice president, communications.

In 2007, the same year that Business Insider was founded, Mario Ruiz arrived at The Huffington Post. He spent five years there working closely with Arianna Huffington before opening his own agency, Mario Ruiz Public Relations (MRPR), where clients included those two companies as well as others such as Bloomberg, Complex and Vocativ. In 2014, Ruiz folded MRPR into Dan Klores Communications (DKC).

This week, Ruiz has begun a new organic career chapter, joining Business Insider full-time as senior vice president, communications. In this newly created position, he will oversee communications for Business Insider, Tech Insider and seven international editions of Business Insider. From this morning’s announcement:

“Mario served as our PR consultant during a pivotal period when we were growing especially rapidly, and we came to know him as an exceptional corporate communications and media professional,” said Business Insider CEO Henry Blodget. “We are thrilled to be able to bring him in-house.”

“Mario’s experience and deep knowledge of the digital and media landscape, coupled with his ability to think strategically while getting results, makes him an excellent addition to Business Insider as we continue to grow our brand around the world.”

In January, per comScore, Business Insider had 43 million monthly unique U.S. visitors. Google Analytics from February pegs the global reach of the company’s sites at more than 100 million. Its next site, Insider, is scheduled to launch in the second quarter of this year.