Marie Claire Presents New Peel-Off Ad Unit

Marie Claire subscribers will get a little something extra with their August issue. Next to an editorial section in the magazine called Beauty Master Class is a special ad unit that peels off and sticks to a mirror.

The section focuses on mascara tips, and the subsequent ad unit, called a “cling,” is sponsored, aptly, by Revlon, which used it to instruct readers on how to apply mascara (using its own, naturally, GrowLuscious).
 
“We are always looking for new and exciting ways to create informative and engaging content with our media partners,” said Stefani Cohen, senior director of media and communications for Revlon.
 
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