Is Your Influencer Marketing Platform an Asset or a Liability?

Opinion: Identifying which platform to work with is one of the top challenges of the year

Influencer marketing’s recent surge in popularity has spawned a variety of platforms designed to help brands manage and run effective influencer marketing programs. As a result, identifying which platform to work with is one of the top challenges of the year.

Selecting the right influencer marketing platform can be the difference between a good program and a great strategic investment. As you search for the right technology, keep these four must-have capabilities in mind when evaluating partner offerings.

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