Influencer marketing’s recent surge in popularity has spawned a variety of platforms designed to help brands manage and run effective influencer marketing programs. As a result, identifying which platform to work with is one of the top challenges of the year.
Selecting the right influencer marketing platform can be the difference between a good program and a great strategic investment. As you search for the right technology, keep these four must-have capabilities in mind when evaluating partner offerings.
Audience
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in