MARCH MADNESS: Which Teams, Coaches, Players Drew the Most Social Media Buzz?

Despite falling short against Duke University in Monday night’s title tilt, the University of Wisconsin was the subject of the most mentions of any team in the Sweet 16, and the Badgers posted the largest fan-growth rate during the tournament, adding 27,005, according to real-time customer-engagement platform Engagor.

According to Engagor — which shared far more March Madness data in the infographic below — the 10 most-mentioned teams from March 24 through April 7 were:

1. Wisconsin, 109,624
2. University of Kentucky, 77,662
3. Michigan State University, 22,100
4. University of North Carolina, 20,308
5. Duke, 17,704
6. Wichita State University, 13,298
7. University of Arizona, 12,929
8. University of Notre Dame, 10,128
9. Gonzaga University, 8,766
10. University of Louisville, 8,417

Social listening tool Geofeedia created what it calls “geofences” around NCAA Tournament sites and campuses of the participating clubs, and Geofeedia‘s findings included:

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