Marc Newson Designs 'Timeless, Trusty, Touchable' Camera for Pentax

It’s a project of firsts: Marc Newson’s first crack at camera design, Pentax’s plunge into design world collaborations, and the first time a Pentax product will be sold at retail outlets other than camera stores. Behold, the Pentax K-01, a 16-megapixel digital SLR hybrid that uses sleek interchangeable lenses (the world’s thinnest, according to the company). Envisioned with “clean and simple lines that create an elegant graphical composition,” the new model was developed in line with Newson’s design themes to be “timeless, trusty, and touchable,” which translates to features such as original-design push buttons and control levers, a mode dial and power switch in his beloved machined aluminum, and a rubberized grip.