Interview With Manu Rekhi, Vice President of Marketing, Business and Corporate Development At Lolapps

I recently had the chance to talk with Manu Rekhi, the Vice President of Marketing, Business and Corporate Development with Lolapps and a former Senior Product Manager with Google. Socialtimes.com had recently covered the implementation of Lolapps’ Dante’s Inferno application and we wanted to get a bit more information on the development of the application, the social gaming industry in general and the next steps for Lolapps. Click below to listen.

SocialTimes Podcast: Interview with Manu Rekhi, Vice President of Marketing, Business and Corporate Development with Lolapps:
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Brief Summary

It was a very interesting discussion about social gaming, and for those of you that may not be able to listen to the whole thing, presented below is a quick summary of some of the highlights:

  • Lolapps used their own network to promote their game, as they were in a revenue sharing partnership with EA
  • The game was completed in less than 5 weeks
  • Manu believes that the Facebook Credits will have a big effect on all transactions
  • Manu and I discuss local offers and their importance
  • Lolapps’ next big goal to become a top 5 publisher of Social Games, and with their current statistics, they are well on their way
  • Top 100 Lolapp applications
  • MAU: 20,632,822
  • DAU: 1,055,487

In response to the question about Lolapps’ next steps, Manu sent me this:

  • We will be one of the top 3-5 social gaming companies
  • As the market continues to mature, we will continue evolving to expand beyond the RPG platform to bring competitive value to our partners.
  • Differentiation:
    • We will experiment with proven game play mechanics and push the envelop with content and social game mechanics
    • We will continue to build symbiotic partnerships with entertainment companies, helping them engage with social media to further their brand and expand their reach through Facebook’s massive user community.
    • We will publish games built by other companies on our network (for example, Fashion City among other upcoming titles)