Call it information overload, drinking from a firehose or “sharepocalypse.”
Social media feeds are only increasing in speed, and as the content piles up, users tend to tune out. Bottlenose, a Los Angeles-based startup, today launched a social dashboard that features with levers, filters, meta-tags, and mapping aimed to help brands and power users navigate the oversaturated feed.
“As the volume of messages increases disproportionately to attention, engagement decreases,” co-founder Nova Spivack said. “The streams will not be useful, and it will be harder and harder as a marketer or advertiser to cut through.”
Thus, Bottlenose’s somewhat elaborate browser-based dashboard.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in