Mamiverse, a Site for English-Speaking Latinas, Launches
Today is launch day for Mamiverse, a new website that wants to be, according to The Daily Beast, “for Latinas what Oprah Winfrey was for African-Americans: a pal, a spiritual adviser, and, more subtly, an image-changer.”
The site was founded by Rene Alegria, who previously worked in book publishing for HarperCollins, launching the industry’s first Hispanic imprint, Rayo. The description in The Daily Beast story makes it clear that Mamiverse wants to separate itself from traditional media outlets for Hispanic audiences, like Telemundo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in