Making the Case for Nixing a Generic Cover Letter
I
f you typically address a cover letter “To Whom It May Concern,” listen up. Companies don’t like being addressed as “HR Manager” or another generic term. In this day and age it’s certainly easy enough to find someone’s real name to input onto that letter.
Per a piece in today’s New York Post, HR executive in the media industry Gregory Giangrande writes:
“It doesn’t take much sleuthing to find names of executives running different departments. Try to find someone in your network who is connected to someone at the company, and see if you can get a referral.”
Here’s the thing: companies love referrals.
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