As Michelle Phan and others have proved, beauty vloggers are a lucrative resource for brands looking to find talent.
Today, L'Oréal Paris is launching "The Brush," its first global contest to find a makeup designer who will sign a one-year contract (a prize equivalent to 100,000 euros or about $116,000) with the brand. The winner will work with L'Oréal to create looks at shoots and beauty tutorials while also working with product development and representing the brand in press interviews.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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