Maker’s Mark Won’t Cut Alcohol Levels Thanks To Social Media

Earlier this month, Maker’s Mark announced that they would be reducing the alcohol content (ABV) of their bourbon from 45 percent, or 90 proof, to 42 percent, or 84 proof, due to a supply shortage. Following the announcement, the company faced a social media backlash, with a barrage of less-than-friendly comments from fans on Twitter and Facebook. As a result, the brand has reversed it’s decision.

Earlier this month, Maker’s Mark announced that they would be reducing the alcohol content (ABV) of their bourbon from 45 percent, or 90 proof, to 42 percent, or 84 proof, due to a supply shortage.  Following the announcement, the company faced a social media backlash, with a barrage of less-than-friendly comments from fans on Twitter and Facebook.  As a result, the brand has reversed it’s decision.

“While we thought we were doing what’s right, this is your brand — and you told us in large numbers to change our decision,” write COO Rob Samuels and Chairman Emeritus Bill Samuels, Jr on the Maker’s Mark site

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