Maker and Pepsi Get Baseball Fans Singing
Crowdsourcing 'Take Me Out to the Ballgame'
Just in time for the World Series, Maker Studios cranked out a video for sponsor Pepsi featuring a cadre of baseball fans singing Take Me Out to the Ballgame.
Maker tapped popular YouTube a cappella artist Mike Tompkins—who boasts of having more than a million subscribers—to produce the crowdsourced clip. In the a cappella tradition, no instruments are used, though the sounds of bats hitting balls add a bit of a soundtrack to the sing-along. The Pepsi branding is fairly low-key: singing fans are wearing Pepsi t-shirts, and a quick Pepsi image and tagline appears at the clip's conclusion.
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