The Maker of AdBlock Plus' 'Acceptable Ads' Explains the Most Controversial News at Dmexco

Meet the conference's buzziest and most hated company

COLOGNE, Germany—Eyeo GmbH, the maker of the popular ad blocker AdBlock Plus, made headlines this week at the Dmexco conference when it launched its “Accepted Ads” initiative that lets publishers serve pre-vetted ads that are shown to people who have downloaded an ad blocker.

The Cologne, Germany-based company is also exhibiting at the conference and setting up meetings with publishers to talk about how its program works.

“This is our backyard—we’re here in Cologne,” said Ben Williams, director of communications and operations at Eyeo.

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