In an effort to connect with voters and drum up some digital grassroots support, the Romney campaign released its own clever little camera app to “customize photos with a variety of Mitt-inspired frames” to share with friends. Piggybacking off the success of photo sharing apps like Instagram, the goal of “With Mitt” is to bottle up the enthusiasm of Romney supporters and capture some real Americans celebrating America.
The upside? A series of shared, viral vignettes to energize the base.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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