Make This Talking Point Part of a Winning PR Message
Every day around the world, PRs are sitting at their desks, in meetings, with their colleagues and at conference room tables with clients trying to decide on effective publicity messages. Of course, you want to highlight all the things that make the product or service you’re promoting of value. And you want to call out all the bells and whistles that make what your selling better than the competition.
A new study indicates there might be one perk that your PR message should highlight.
Zico Coconut Water conducted a survey that found 58 percent of people would pay $2,725 for an extra hour in their day.
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