Make the Entire Web Your Social Network With Googlin… Yes, I Said Googlin

500 million of us have a Facebook profile, but what if the socializing there could be expanded to the entire web? The creators of Googlin, a social web surfing application, are hoping that an immersive social web experience - from CNN's homepage to your Google searches - is the next generation.

500 million of us have a Facebook profile, but what if the socializing there could be expanded to the entire web? The creators of Googlin, a social web surfing application, are hoping that an immersive social web experience – from CNN’s homepage to your Google searches – is the next generation. With Googlin, you create an avatar and use it to represent yourself on the webpages you visit, interacting with others who are on that same page, at the same time.

Think of Googlin as positioning itself as your everyday, everywhere online profile. Rather than only connecting to people when you log on to a social network, Googlin bring the social with you around the web.

The first step is, of course, creating your avatar. You can choose from a few dozen hairstyles, shoes, shirts, eye shapes and more, customizing your avatar to represent you.

Your avatar has an attached profile, that fellow web-surfers can access. Within this profile, you can include the standard information, such as relationship status, likes and interests, and a biography.

There is also a multimedia center attached to your Googlin profile, which encourages users to share links, videos, pictures and other multimedia they find around the web. If you add a video from YouTube to your multimedia center, for instance, other web surfers can watch it and have a discussion.

Googlin isn’t about this static profile page, however – it’s about moving through the web in a social way. Your avatar will travel with you throughout the web, and when you encounter another Googlin avatar, you can interact with them in a variety of ways. You can send messages, have a video chat, share multimedia and discuss the contents of the web page you’re visiting.

The more people on a web page at once, the more social the experience. You can whisper to a single avatar, or send a message to the whole group.

Googlin encourages you to try to find your “interest twins” online – those people with whom you share a variety of interests. They’re out there right now, reading the same news stories and watching the same videos as you are, but with Googlin you can actually connect with them and chat with their avatar.

Described by creators Thirteen Elements LTD. as an augmented web experience that enriches the virtual world with a real presence, Googlin is a new take on the social web. Rather than encountering social interactions only when you log on Facebook or post a tweet, you have the chance to chat with a stranger who shares your interests at any time while online.