Make Room on the Couch—DTC Brands Want to Connect on Streaming Sites

And they’re not leaving traditional television either

It seems only natural that direct-to-consumer brands, so disruptive in their own industries, would find a home on the streaming sites that have upended traditional, linear television.

Just ask Michaela Giovengo, Hulu’s director of performance marketing sales, who told streaming editor Kelsey Sutton at Adweek’s DTC Meets ATV: Advanced TV Summit panel on Wednesday that the streaming service has seen its DTC clients double from 2018 to 2019.

“We’ve seen 85% revenue growth in this vertical,” Giovengo said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in