The fight for Major League Soccer’s MLS Cup has begun, with the league’s playoffs having kicked off with knockout round play on Halloween. MLS marked the end of the regular season by reflecting on the progress made by its social accounts and application.
The league said that followers across all of its social channels are up 963 percent since 2013, marking the highest growth rate among professional sports leagues in the U.S.
Since the end of 2017, followers of MLS and its clubs are up 10 percent, driven by Instagram growth, as well as interest in content from the individual teams.
MLS and its clubs have created more than 20,000 pieces of video so far this year, drawing 613 million views across all platforms, up 75 percent from the same time period in 2017.
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