MailChimp Integrates Facebook Likes Into Email Campaigns

Want to add like buttons into your email marketing campaigns? MailChimp, one of the fastest growing email newsletter platforms is preparing to release support for Facebook’s “Like” button as well as detailed analytics which tell you who’s clicking on likes, how many people clicked it, and how many people were referred from the like button. This form of detailed analytics will surely help any active email marketer.

While adding a like button is not much of a story in itself, this is the first service provider that we’ve seen add detailed analytics on like button activity.