Magazines to Run $90 Million Print Ad Campaign on the Value of Print Ads

In a concentrated strike against the conventional wisdom that print is a dead or dying medium, five magazine titans are teaming up in a massive push to remind their audience how valuable magazines are.

According to The Wall Street Journal, The $90 million project spans nearly 100 magazines and has the backing of Conde Nast’s Charles Townsend, Hearst’s Cathie Black, Meredith’s Jack Griffin, Time Inc.’s Ann Moore, and Wenner Media’s Jann Wenner. The campaign, “Magazines, the Power of Print” (original emphasis), will span seven months starting in April and will reach an estimated 112 million readers.

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