Magazines: They're Just Like Us. Tabloids And Other Publications Risk Failing Postal Service's "Droop Test"
Publishers have until June 7th to make sure their products don’t fail the United States Postal Service’s “deflection standards,” known more colorfully as “the droop test.” Publications that are wider, taller or made with flimsier paper than the average glossy magazine run the risk of failing these new standards.
Concerned over the prospect of droopy tabloids and weepy publishers, American Business Media chairperson and Vance Publishing president and COO Peggy Walker sent out a memo to publishers to work in conjunction with printers in order to avoid facing penalties:
[T]he hope is that printers may be able to obtain specialized equipment, such as in-line quarter folders, that will help publications destined for failure to meet the droop test at a reasonable cost.
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