Magazine Industry Recovery May Already Be Over
Magazines, unlike newspapers, have been holding on to their ad revenue, for the most part. Things even started to get better. But there are signs that the “recovery” may be losing steam, when we were just starting to get used to it.
David Kaplan at paidContent reports:
[A]n advertising pullback has caused women’s magazine publisher Meredith Corp to experience a slight decline…
Specifically, the Local Media Group gained 5 percent—though that was significantly lower than the 16 percent bounce the segment got a year ago as the magazine industry emerged from the recession.
Here
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in