Magazine Editors Are Really 'Editorial Sales Managers'
“Your approach to each issue should be: This is not a publication, it is an EVENT. You are in charge of selling tickets to an editorial event. Think of your job as Editorial Sales Manager.
“Here we can take a page from the advertising playbook. Advertising changes constantly. Ad campaigns change. Ads within a campaign change regularly. Some ads are seen only a few times, and then replaced within a 30-day cycle.
“Tradition is one of the major roadblocks to editorial change, a powerful force not easily overcome.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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