Magazine Cover of the Week: TIME Magazine Questions Apple’s Watch

Apple.CoverIt’s Friday, almost the weekend, and therefore, time to gather up your reading list…everything you saw this week but didn’t have time to actually read.

This week, post-Apple’s announcement of its new watch, we propose the latest issue of TIME magazine and Lev Grossman and Matt Vella’s cover story “iNeed?”

Grossman and Vella explore the uber-functionality of Apple’s latest device – specifically among its health and fitness features – but also, its necessity.

“It’s intoxicating and also a bit disconcerting to have this much functionality perching on your wrist, like one of Cinderella’s helpful bluebirds,” write Grossman and Vella. “Wearables get inside your personal bubble. We’re used to technology being safely Other, but the Apple Watch wants to snuggle up and become part of your Self. This is technology, after being repeatedly repulsed, finally establishing a new beachhead. To wear a device as powerful as the Apple Watch makes you ever so slightly posthuman.”

For more, look to newsstands or subscribers can check it out online.