Encouraging news for consumer magazines: While their print advertising volume continues to shrink, the decline has slowed, according to new Publishers Information Bureau data released today by MPA—The Association for Magazine Media.
Print ad pages declined 1.8 percent in the third quarter of 2013 versus the year-ago period, following declines of 4.5 percent and 4.8 percent in the second and first quarters, respectively. Year to date, ad pages declined 3.8 percent to 104,332.
At the same time, advertising in digital editions continues to be a bright spot; tablet ad units grew 17.5
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