Mag Ad Revenues Jump for the First Time Since 2007
Here’s a positive sign in the magazine industry and those working in it. During the second quarter of 2010, magazines saw its first year-over-year growth in ads and revenues in nine quarters.
According to the Publishers Information Bureau (PIB), magazine “rate-card-reported revenues” came in at $5.2 billion, a 5.7 percent increase over 2009’s Q2 report. With the increase in ad revenues it’s the first year-over-year increase PIB has reported since the fourth quarter in 2007. Not to mention, the strong Q2 pushed up the first half of 2010, which now sits at a 1.2
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