Mag Ad Revenues Jump for the First Time Since 2007

Here’s a positive sign in the magazine industry and those working in it. During the second quarter of 2010, magazines saw its first year-over-year growth in ads and revenues in nine quarters.
According to the Publishers Information Bureau (PIB), magazine “rate-card-reported revenues” came in at $5.2 billion, a 5.7 percent increase over 2009’s Q2 report. With the increase in ad revenues it’s the first year-over-year increase PIB has reported since the fourth quarter in 2007. Not to mention, the strong Q2 pushed up the first half of 2010, which now sits at a 1.2 increase over 2009.
Of the different ad categories, six of the 12 saw a rise in ad revenue with Automotive leading the way, managing a 28 percent increase over 2009. It wasn’t all rosy, as the Public Transportation, Hotels and Resorts ad category saw a drop by over 18.5 percent in ad revenue.
All-in-all a good report, and maybe hints that the recession in the ad world has ended?