MSG Aims to Make LA’s Forum Fabulous Again

For all those concertgoers who live west of the 405 freeway in Los Angeles, this is a BIG press conference. Later today, MSG will officially confirm the details of its “first business venture west of the Mississippi.” From Randy Lewis’ LA Times report:

“There are plenty of venues in the LA market,” Madison Square Garden Co. executive chairman James L. Dolan told The Times on Friday, “but none of this size that can accommodate artists like the Eagles, with multiple-day runs where the venue is completely tuned into the concerts that are going to be put on.”

The inaugural booking signals the intense interest in the project by Eagles manager Irving Azoff, who also manages Christina Aguilera, Van Halen and Steely Dan. Azoff, former executive chairman of Live Nation Entertainment and previously CEO of Ticketmaster before it merged with Live Nation, has a long professional and personal association with Dolan.

The three-night, instant hot-ticket Eagles stint kicking off the new and improved Forum is scheduled for January 15, 17 and 18. A couple of band members are also expected at today’s Forum presser.

MSG bought the Forum in 2012 from the Faithful Central Bible Church for $23.5 million. Dolan tells Lewis MSG is throwing upwards of $70 million at the facility renovation.