OK, some more post-caffeine ramblings on this edgy new campaign that’s got everyone talking! (yawn.)
First criticism: The URL? Not so memorable. Just now, I tried 2 headed dog. Apparently a band with such a name played a gig in LA oh, a bit over 2 years ago. (Note to band: Capitialize on consumer confusion! Update your web site!) I also hate URLS where one word end with the same letter that the next one begins with: headedDDog. It’s ripe for typos.
I think it’s a safe bet that I am not the target audience for this site. After a retina-burning flash sequence, we’re taken to a landing page where a 20-something woman cups her breasts invitingly. Tag line? “Do you like these? Play” Classy. You’d better “Invite Your Dogs” to check out this game, brah! (Oooh, look, it’s viral marketing.)
It’s not just the stuff that’s already on the site that’s interactive. Oh no, you can be a part of it too! I mean, “Make Your Mark“. (This is getting gross.) The site invites you to upload your own artwork, photos and freestyles. Lucky you. I know people want to have their stuff seen – who doesn’t want their 15 minutes of fame? But giving away all my rights to my art/photo/video to an entity that defines itself in its legalese as “Website” seems a little sketch. (Though the site is ostensibly a guerilla campaign for a legitimate company.)
I am a little late to the game on deconstructing these campaign. The snipes were a presence before UnBeige was even a twinkle in Ms. Spiers eye. AdRants seems to have weighed in first earlier this month and Josh Rudin posted about it last Friday over on Cool Hunting