Gaming entertainment portal Machinima has hired Chad E. Gutestein to head its online empire. Gutstein previously was the COO of cable network Ovation, a channel dedicated to the arts.
Gutstein told Adweek that he hopes to help Machinima focus on profitable growth by focusing on original and partner content, as well as developing apps and platforms that will help monetize its digital medium. The company will focus on making the brand a "technology product" instead of just an online video channel.
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