Lunch.com "Trust Points" Help You Ignore Incompetent Reviewers

Review site Lunch.com today introduced Trust Points, a feature that lets people consider the source of the recommendations they find. The feature helps readers give the same credit or discount to the value of each opinion as they would to a recommendation given by a friend over lunch.

Review site Lunch.com today introduced Trust Points, a feature that lets people consider the source of the recommendations they find. The feature helps readers give the same credit or discount to the value of each opinion as they would to a recommendation given by a friend over lunch.

The company says this solves the most pressing issue currently facing content online, answering the question: “Can I rely on this?”

Trust Points shows specific, related topics where members agree and disagree, as compared to the review’s author, adding personal relevance to each review. Trust Points technology is built on Lunch’s Relevance Graph, which calculates interest intersections between members. This includes areas where people agree as well as disagree, giving a well rounded look at how likely they are to value each other’s opinion in a given area of interest.

For example, with Trust Points, while reading a review of the movie “Black Swan,” a reader can instantly see that they agree with the reviewer on films they loved, like “Inception” and “Fight Club,” but strongly disagreed on a film like “Avatar,” which they didn’t like at all. This gives context for the reader to decide if that movie recommendation is personally relevant to him or her.

“The avalanche of online opinions and reviews has reached a point where it’s nearly impossible to figure out what’s relevant to you and what you can really trust to make a decision,” said Lunch’s founder and chief executive officer, J.R. Johnson. “Lunch is turning that trend around by creating an easy way for people to figure out what they can rely on as they make decisions.”

According to the company, members get exponential benefits from each interaction on the site because the platform covers nearly every topic, from books and video games, to eco friendly products or local businesses.

When asked to compare Lunch with competing platforms, a company representative responded, “Building a community on Lunch is a one of a kind offering and means that you get a fully functional review site plus all of the great content that comes with it. Other ‘community’ sites basically offer message boards, forums or comments. Lunch offers a full spectrum of ways for members of your community to contribute useful content that is actually organized and structured (which also means more monetizable) – including quick tips, lists and reviews in addition to participation paths like ratings, polls and comments.”

Lunch members can create free review Communities on any topic. At present, Lunch offers neither a mobile site nor mobile app.