Lululemon Acquires At-Home Fitness Brand Mirror for $500 Million

It's the apparel brand's first major acquisition

Lululemon is kicking off the holiday week with some big news: It’s acquiring at-home fitness company Mirror.

The deal marks the first major acquisition for athletic apparel brand Lululemon. Mirror provides on-demand and live classes and personal training sessions that are broadcast on a wall-mounted device, a mirror that doubles as a screen, with a retail price of $1,495.

“In 2019, we detailed our vision to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect,” said Lululemon CEO Calvin McDonald in a statement.

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