'Lucky' Goes Hollywood

Shopping magazine takes blogger conference to L.A.

Tech startups aren’t just for geeks in their garages anymore. Celebrities, eager to share their fabulous lives with the rest of us, are the new digerati.

Shopping magazine Lucky is hopping on the trend, taking its FABB: The Fashion and Beauty Blog conference from New York to Los Angeles for the first time. It’s lined up an impressive list of celebrity guest speakers, including Jessica Alba, Elizabeth Banks, Zac Posen and Randi Zuckerberg.

Brandon Holley, the editor in chief of Lucky, said having the event in L.A.

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