LPGA Caddies Wearing Twitter Handles On Bibs

As we’ve mentioned in the past, sports enthusiasts love Twitter.

The NBA has been pretty active on Twitter and so has the NHL, with each either hosting Twitter chats (like Chauncey Billups for the NBA) or turning over their Twitter streams to a celebrity (Alyssa Milano for the NHL) to interact with fans. We’ve even seen college football teams painting hashtags on the field.

The LPGA has decided to jump on board and is taking a unique spin – promoting players’ Twitter handles on caddies’ bibs.

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