Lord & Taylor Wants You To Give Gift Cards On Facebook
One of America's oldest department stores has begun selling gift cards on its Facebook page.
One of America’s oldest department stores, Lord & Taylor, enters modern parlance with a gift-giving application on Facebook.
The high-end retailer partnered with InComm to sell pre-paid gift cards on Lord & Taylor’s Facebook page.
The cards sell in pre-determined notes of $25, $50, $75 or $100, or in amounts determined by buyers, are delivered via Facebook or e-mail and can be accompanied by personalized messages.
Networks of Facebook friends can also conveniently purchase group gifts.
This be-where-the-shoppers-are move advances the retailer’s social-media strategy and allows Lord & Taylor to digitally nudge its Facebook fans toward purchases.
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