Launched in 2009, Loop21 covers all the latest happenings from Capitol Hill to Hollywood — and they want readers to get in on the action. The site is all about going beyond providing info: “We want people to respond. So, whether it’s through some form of social media or on the website, we wanted it to be like we’re having a dialogue about issues that are important to our community,” said Lisa Armstrong, the site’s new EIC.
Armstrong is looking to expand fashion and beauty coverage, so publicists are welcome to pitch products. She also wants the scoop on new books and movies, but keep in mind that Loop21 is aimed towards smart, urban professionals.
For more info on what to pitch and editors’ contact info, read How To Pitch: Loop21. [subscription required]