Looking for TV Deals, Cosmo Signs Agent
Deal is Hearst's second recent move into TV
In its second foray into television this week, Hearst announced that its megabrand Cosmopolitan is partnering with production company Mosaic to develop programming for film and TV. Under the deal, Cosmo editors will work with Mosaic to create programming ideas to shop to networks, studios, and other outlets.
The 2.9 million-circulation Cosmopolitan has been aggressive in pushing its brand out to other platforms and to editions overseas, and editor Kate White frequently represents the brand on television.
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