Lookery Offers $0.15 CPM Guarantee for Facebook App Developers

Social application ad network Lookery has gained notoriety in the Facebook application developer community in the past for its CPM guarantees on different segments of inventory. Today, the company announced a new guarantee for Q3 2008 – $0.15 CPM for developers who are willing to meet the following conditions:

  • Commit 100% of your ad traffic to Lookery for the following countries: US, UK, Canada, Australia, New Zealand, Ireland, and South Africa (additional European and Middle Eastern countries may be added during the quarter)
  • Run two ad placements per page above the fold
  • Maintain a minimum of 25,000 page views per day
  • Maintain a reasonable traffic quality in terms of clicks and conversions

While it’s not exactly clear by what is meant by “reasonable” click and conversion rates, developers achieving less than $0.15 CPM now have a floor from which to operate.

Find more data on what CPMs developers are making on Facebook here.

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